They're not wrong. Only 28% of Americans trust the media today — down from 70% a generation ago. When a society loses its shared understanding of reality, the foundations of democracy start to crack.
We're not heading toward a difficult future. We're already living in one.
The organizations doing some of the most important work in our society — defending rights, organizing communities, running for office — often don't have the digital tools they deserve. Limited budgets mean outdated websites, weak infrastructure, and missed opportunities to reach people.
Meanwhile, AI has created a short window where one person with the right skills can do the work that used to take an entire team. Mad Future exists to use that window — to build professional digital tools for progressive causes, quickly and for free.
Built by a product designer with 20 years of experience. Offered freely to people doing the work that matters.
This is a trust problem.
People don't trust the left because the left looks selective. Loud about some harm. Silent about others. That's not principle — that's branding.
We abandon no one.
If your outrage has a checklist, it's not outrage. Mad Future believes in a counterculture left. One that is offended by nothing except government action against the people. One that earns trust the only way trust has ever been earned — by showing up where it's dangerous.
Our job is to defend the people.
What We Build
Digital tools for progressive causes
Professional services delivered pro bono to organizations working toward a more democratic and equitable future. Need one thing or the full package — we meet you where you are.
Research & Analysis
Voter data, opposition research, policy briefs, and data visualizations.
Digital Strategy
Technology choices, infrastructure planning, and workflow design.
Design & Branding
Logos, campaign identity systems, and social media assets.
Websites & Applications
Campaign sites, donation platforms, advocacy tools, and issue hubs.
Content & Messaging
Email campaigns, newsletters, and press materials.
Interactive Tools
Calculators, dashboards, surveys, and voter guides.
Full Campaign Example
Want to see how it all fits together? Walk through a complete campaign — from research to launch.
Need something else? Just ask.
Who is this for?
Progressive organizations working to strengthen democracy and protect communities.
Democratic Orgs
County, district, and state committees.
Nonprofits
501(c)(3), (c)(4), and mission-driven organizations.
Issue Campaigns
Ballot initiatives, policy advocacy, public education.
We move quickly. Most projects are scoped within 48 hours and delivered in days, not months.
01
Submit
Tell us what you need and a bit about your organization.
02
Scope
We'll respond within 48 hours to discuss the project.
03
Build
We design and build the solution, fast.
04
Deliver
You receive full ownership of everything. No strings attached.
This is a communication problem.
We are in an information war for the preservation of democracy. Communication is the weapon. Speed is the advantage.
Falsehood travels 6x faster than truth and is 70% more likely to be shared.MIT, 2018 — 4.5 million tweets studied
In 2024, Democrats outspent Republicans 3-to-1 on Meta. And lost. This isn't a money problem. It's a communication problem. How clear can we be? How direct? How fast can we respond? Better tools. Faster delivery. Sharper message.
Until Election Day 2026
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--Hours
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Power converges when people diverge.
This is an information war for the preservation of democracy. The weapon is communication. The advantage is speed. The mission is to be prolific.
Falsehood travels 6x faster than truth and is 70% more likely to be shared.MIT, 2018 — 4.5 million tweets studied
Information systems are being used to split people apart while power consolidates above them. We reverse that process. Better tools. Faster delivery. Sharper message. Submit a request. Let us help you be prolific.
We're here to help you tell the powerful, in your own special way, to fuck off.
Until Election Day 2026
---Days
--Hours
--Minutes
--Seconds
Get Started
Submit a request
Tell us what you need. We'll take it from there.
✓
Request received.
We'll be in touch within 48 hours. Check your email for a confirmation.
Chen for District 9
A future worth fighting for.
Healthcare. Education. Clean energy. Sarah Chen is running to represent working families in Indiana's 9th District.
Donate Now
Volunteer
2,847
Doors Knocked
$184k
Small Donors
94
Days Left
We build fast, mobile-first campaign sites with donation processing, volunteer signups, and real-time dashboards.
Fictional campaign. Names and figures are illustrative.
RIVERA
For the People
Palette
Signal
White
Ink
Rally
Type System
Headlines
Inter Black / Uppercase
Body text for the people.
Inter Regular / 16px
Deliverables
Logo SuiteYard SignsSocial KitMerchBrand PDF
Fictional campaign. Brand elements are illustrative.
Hoosier Policy Institute • Working Paper 2026-14
Medicaid Expansion & Rural Hospital Viability
Projected effects on coverage, costs, and health outcomes across Indiana's 92 counties under proposed HB 1247.
Estimated New Coverage by Region (thousands)
38k
NW
26k
NE
48k
Central
34k
SW
26k
SE
172k
Newly Covered
$340M
Federal Funds
14
Hospitals Saved
Fictional analysis. All figures are illustrative.
Fair Tax Calculator
How would the Fair Tax Act affect you?
Enter your household details to see your estimated impact.
Household Income$67,500
Filing StatusMarried, 2 kids
CountyMarion County, IN
Your estimated annual savings
$1,240
Under the proposed Fair Tax Act
We build embeddable tools that turn policy into personal impact — calculators, voter guides, and interactive dashboards.
Fictional tool. All inputs and outputs are illustrative.
Protect Our Future
12,400 subscribers • Segment: Parents
SUBJECT LINE
They voted against your kids. Here's every name.
Last Tuesday, 23 state representatives voted to cut $47M from public school funding in our district.
We pulled every vote, matched it to every district, and built a lookup tool so you can see exactly how your rep voted.
See How Your Rep Voted →
42%
Open Rate
18%
Click Rate
847
Tool Lookups
Email 1: AwarenessEmail 2: ActionEmail 3: Results
Fictional organization. All figures are illustrative.
Strategic Engagement
Digital Infrastructure Plan
Hoosier Community Alliance — 6-month technology modernization
Phase 1 • Month 1–2
Website Rebuild
Replace WordPress with fast static site. Mobile-first. Donation integration.
Phase 2 • Month 2–3
CRM Migration
Move 8,400 contacts from spreadsheets to Action Network. Tag and segment.
Phase 3 • Month 3–4
Email Infrastructure
Automated welcome series, event triggers, and monthly newsletter template.
Phase 4 • Month 4–5
Analytics & Reporting
Dashboard for donor retention, email performance, and web traffic by source.
Phase 5 • Month 5–6
Volunteer Portal
Self-service scheduling, hour tracking, and role-based access for team leads.
We assess where you are, design where you need to be, and build the roadmap to get there.
Fictional organization. Deliverables are illustrative.
Step 1 of 6: Research & Analysis
Step 1 — Research & Analysis
Clearwater County Election Intelligence Briefing
Data-driven strategy for competitive county commission race. Voter analysis, opposition research, and targeting recommendations.
The Big Picture
Registered Voters
142,800
+2.4% vs. 2020
D Vote Share
38.2%
↑ +3.1 pp
Avg Turnout
58.7%
↑ +4.8 pp
Swing Precincts
7 of 42
Opportunity districts
D Straight-Ticket
31.4%
↑ +2.9 pp
Contested D Races
4
↓ -2
Top 3 Strategic Opportunities
Mobilize OAKWOOD HEIGHTS
Turnout 41% with 34% D share. Potential gain: ~380 votes.
Source: Turnout Opportunities Analysis
Contest County Council District 5
Uncontested R in 2024. Estimated latent D support: ~4,200 votes.
Source: Uncontested Race Mapping
Invest in CEDAR FALLS
Registration up 28% and D share shifted +18.3 pp. A growing base.
Source: Growth Analysis
Richard Caldwell — Opposition Dossier (Summary)
Current Position
County Commissioner, District 3
Party
Republican
First Elected
2018
Employer
Caldwell Properties LLC
Voting Record
Date
Issue
Vote
Notes
2023-06-12
Infrastructure Bond $14M
NO
Only dissenting vote
2023-09-18
School Funding Allocation
NO
Cited budget concerns
2024-01-22
Affordable Housing Ordinance
NO
Conflict of interest flagged
2024-07-15
Emergency Services Expansion
YES
Unanimous
2024-11-04
Property Tax Relief Program
NO
Opposed despite 72% public support
⚠ Potential Conflict of Interest
Caldwell Properties LLC received 3 county contracts totaling $1.2M during Caldwell's tenure. Ethics review requested but not conducted.
Demographic Snapshot
Metric
Clearwater County
State Avg
Median Age
38.4
37.8
College Educated
34.2%
28.1%
Median HH Income
$62,400
$58,200
Pop Growth (5yr)
+11.3%
+3.2%
Fictional county. All data is illustrative.
Step 2 — Digital Strategy
Digital Infrastructure & Campaign Technology Plan
Modern tools for voter engagement, canvassing, and data management.
Current State Assessment
What the Campaign Has
• WordPress site (outdated)
• Spreadsheet voter lists
• Personal email
• No analytics
What the Campaign Needs
• Modern campaign site
• CRM/voter management
• Email automation
• Field tools & analytics
Technology Recommendations
Website: Next.js + Vercel
Fast, modern, mobile-first campaign site. Est: 2 weeks
CRM & Voter Data: Custom Dashboard
Precinct-level targeting and volunteer coordination. Est: 3 weeks
Field Tools: Mobile Canvass Toolkit
Offline-capable volunteer app for door knocking. Est: 2 weeks
Implementation Timeline
Week 1–2
Research & Discovery
Voter analysis, opposition research
Week 3
Strategy & Planning
Tech selection, brand direction
Week 4–7
Design & Build
Website, branding, email templates
Week 8
Launch & Train
Deploy, train volunteers
Week 9+
Optimize & Scale
A/B testing, scaling outreach
Fictional organization. Deliverables are illustrative.
Comprehensive — emphasizes fairness across all districts
Yard Sign
MORALES
County Commissioner
MoralesForClearwater.com
Brand Guidelines
✓ Do
Use navy as primary background
Maintain generous whitespace
Pair serif headlines with sans-serif body
✗ Don't
Use bright or neon colors
Use all-caps body text
Add distracting decorative elements
Fictional candidate. Identity system is illustrative.
Morales 4 CC
AboutIssuesVisionContact
Clearwater County Commissioner
District 3
David Morales
Building Bridges, Moving Forward
Teacher. Coach. Father. 20-year Clearwater County resident.
Core Issues
Infrastructure & Roads
Prioritize road repairs, bridge maintenance, and smart growth planning.
Fiscal Transparency
Full transparency on contracts, bids, and spending. No secret deals.
Education Funding
Fight for fair funding formulas that don't shortchange our schools.
Affordable Housing
Balanced growth that keeps Clearwater affordable for working families.
Public Safety
Support fire, EMS, and first responders with adequate resources.
Clean Water
Protect groundwater resources and hold polluters accountable.
"I get why people are frustrated with local government. I am too. That's why I'm running — to prove it can work."
— David Morales
Paid for by Morales for Clearwater County
Not authorized by any candidate committee
Fictional candidate. Website is illustrative.
Step 5 — Content & Messaging
Campaign Communications Suite
Email, social media, and messaging strategy for voter engagement.
Email Campaign Series
Welcome Email
Subject: Welcome to Team Morales
Introduction, campaign mission, and call-to-action to join the movement.
Fundraising Ask
Subject: Can you chip in $10 before Friday?
Urgency-driven ask with impact numbers and prominent donate button.
Event Invite
Subject: Town Hall This Thursday — RSVP Now
Event details, location, time, and prominent RSVP button.
Email Performance Metrics
34.2%
Open Rate
vs. 21% industry avg
6.8%
Click Rate
vs. 2.6% industry avg
+847
List Growth
in 30 days
0.3%
Unsubscribe
vs. 0.5% industry avg
Social Media Templates
Facebook
"Clearwater's infrastructure is crumbling. We need leadership that fights for the repairs that matter. #MoralesForCC"
👍 Like💬 Comment↗️ Share
Twitter/X
"63 votes. That's how close the last commissioner race was. Your vote is the margin. Help us win. #ClearwaterVotes"
Retweets • Likes • Replies
Instagram
MORALES
Building Bridges, Moving Forward
❤️ Likes • 💬 Comments
Key Message Pillars
Infrastructure & Accountability: Richard Caldwell voted against the $14M infrastructure bond—the only no vote. Clearwater needs commissioners who show up.
Tax Burden: Clearwater County property taxes are up 37% in 5 years. Where's the accountability? David will demand transparency and fight for relief.
Conflict of Interest: Caldwell Properties LLC received $1.2M in county contracts during Caldwell's tenure. That's not democracy—that's corruption.
Local Roots: David Morales has been a teacher in Clearwater County for 20 years. He's raising his kids here. He understands what we need.
Vote Margin: 63 votes decided the last commissioner race. Every door knock, every conversation, every vote matters. Let's make history together.
Fictional campaign. All content is illustrative.
Step 6 — Interactive Tools
Campaign Canvass Toolkit
Mobile-first volunteer app for door-to-door outreach and voter engagement.
Toolkit Home
Property Taxes
See how much your home costs you now vs. 5 years ago
Calculator
School Funding
See how much your school district has lost
Lookup
Infrastructure
Track road and bridge conditions in your area
Tracker
63 Votes
That's how close we came. Your vote is the margin.
Numbers
Water Quality
Watch the water reports—and what's not being done
Data
Meet David
Teacher, coach, 20-year resident, running for you
About
Property Taxes Are Out of Control
Indiana's state reform law just cost Clearwater County $4.2 million in future revenue. Guess who's supposed to make up the difference? You.
$
Based on a $350,000 home:
Property taxes: $4,200/year
That's $1,050 more than 5 years ago.
Why It's Getting Worse
The state just cut Clearwater County's future revenue by $4.2 million — and nobody at the county level fought it. Property tax relief came from the state, not from our commissioners. David Morales will demand a seat at that table and fight for Clearwater's interests.
Want to stay informed?
Volunteer Door Knocker Card
Name
Maria Kowalski
Address
1842 Oakwood Dr, Oakwood Heights
Precinct
Oakwood Heights
Party
Independent
Voter Support
⌂
HOME
$
TAXES
🎓
SCHOOLS
🛣️
ROADS
💧
WATER
👤
DAVID
Fictional toolkit. All data and tools are illustrative.